Shenzhen Electronics Distributor: CEO Dashboard Helps Management Make Decisions 3x Faster
“In the past, we had to wait for Excel reports at the end of each month, and by the time they arrived, the data was already outdated. Now CEO Dashboard lets me see the full picture in real time—inventory, sales, profit, receivables—wherever there's a problem, it's clear at a glance.”
Company Background
Shenzhen Xinyuan Electronics (pseudonym) is a company focused on electronic component distribution, representing 8 domestic and international brands, including MCUs, sensors, power management chips, etc. The company has about 35 employees: 18 in sales, 6 in procurement, 5 in warehousing and logistics, and 6 in finance and administration. Annual revenue is approximately RMB 200 million.
Founder Jacky has been in electronic distribution for over 15 years, growing the company from the original 3 people to 35. But as the business expanded, management became increasingly difficult—Jacky found himself relying more and more on intuition to make decisions because the data arrived too slowly and was too scattered.
📊 Core Pain Points Before Implementation
- Monthly reports took 5-7 working days for the finance team to produce
- Sales data scattered across ERP, Excel, and the sales team's heads
- Inventory turnover problems weren't known until the end of the month
- No early warning for overdue receivables; often discovered only after 90 days
- Jacky had to hold 3-4 meetings a week to consolidate information from all departments
Why Choose CEO Dashboard?
Jacky had tried Power BI and the built-in reports in the ERP, but they were too complex, IT support was insufficient, and he eventually stopped using them. What he needed was a dashboard that showed all key metrics at a glance upon opening, without needing to drag & drop to build charts himself.
Three key advantages of CEO Dashboard convinced Jacky to give it a try:
- Real-time data—connects to existing ERP system, data syncs every 5 minutes
- All key metrics on one page—revenue, gross margin, inventory turnover, receivables aging, all on a single screen
- Smart alerts—unusual situations automatically push notifications, no need to wait for someone to report