Sep 2023 – Jun 2025
Senior Technical Marketing Manager
CAiRS — InnoHK Innovation Centre (Hong Kong)
Led an 8-member marketing team to commercialize AI and Deep Learning research outcomes. Provided AI solutions for major public and private organizations, including MTR, HK Electric, Yau Lee Construction, and Ngong Ping 360. Spearheaded the development of high-impact marketing assets, including digital platforms and technical case studies, representing the center to boost brand exposure at major industry events.
AI CommercializationTeam Management (8 people)Public-Private Partnership
Mar 2020 – Jun 2023
Marketing Director — Household Products
Tech-link Silicones Co. Ltd. (Ho Chi Minh City, Vietnam & Hong Kong)
Formulated global export marketing and sales strategies, managing major OEM/ODM brand accounts: Tefal, Fissler, Tupperware, Zwilling. Maintained an annual turnover of over USD 12M for 3 consecutive years, leading an international sales team to expand into European and North American retail markets. Utilized AI tools to optimize budget forecasting and marketing campaign ROI analysis.
Silicone ProductsUSD 12M+European & North American Markets
Nov 2014 – Mar 2020
Senior Sales & Marketing Manager
Hondaraya Engineering Co. Ltd. (Dongguan & Hong Kong)
Led a 6-member team to achieve annual sales exceeding USD 20M, managing Tier-1 global brands through patented electronic module solutions: Whirlpool, Vitamix, GE/Haier. Handled end-to-end RFQ processes and complex contract negotiations, collaborating with R&D teams to deliver integrated hardware and software solutions.
Electronic ModulesUSD 20M+Patented Solutions
Oct 2011 – Oct 2014
Project Manager
_Johnson Electric International Ltd. (Shenzhen & Hong Kong)
Promoted motor platforms to a global customer base, covering HVAC, smart home, and Industry 4.0 applications. Led cross-functional teams (engineering, quality, supply chain) to ensure high-quality project delivery. Drafted strategic investment proposals and technical documents for management approval.
Electric MotorsIndustry 4.0HVAC
Jun 2006 – Sep 2011
Sales & Marketing Manager
Tiansen Electrical Appliances Co. Ltd. (China)
Developed multiple OEM/ODM projects, collaborating with US retailers: Walmart, JC Penney, Kohl's. Product range included small home appliances, toasters, meat slicers, meat grinders, etc. Led the team to achieve sales targets within limited time and budget, and formulated cost analyses and marketing plans.
Small Home AppliancesUS RetailWalmart
Jul 2003 – Jun 2006
Senior Sales & Marketing Executive
Main Power Electrical Factory Ltd. (China)
Small home appliance manufacturer, responsible for overseas market sales and marketing promotion.
Small Appliance ManufacturingExport Marketing